Meet our Romanian Team

Bianca Nicolescu

Executive Director

Bianca brings over 17 years of expertise leading studies and teams across diverse industries such as Trade, Consumer Goods, Media, Retail, Technology. Her experience on both agency and client sides helps her to excel in Product Tests, Customer Experience (CX) and User Experience (UX), to name a few.

With a strong foundation in classical and innovative research methodologies, Bianca boldly leads the company into the new cutting-edge technologies in surveying people, while ensuring quality excellence all the way.

Andra Tomeci

Operations Director & Data Collection Expert

Andra leads with confidence and pride a professional network of teams who believe that what people think truly matters. This is why they can open any door, survey respondents from any cultural background or location, challenge any difficulty in doing studies, and keep doing all this with integrity and professionalism.

Andra has been managing people's data collection for 17+ years and has deserved a reputation of a professional who can always ensure accurate and reliable delivery of large-scale research programs across diverse sectors.

Radu Voicu

Innovation & Business Services Director

Radu is Innovation & Business Services Director, with over 17 years of experience in market research. He has worked both on the agency and client side, gaining a comprehensive perspective on how research can generate real business value.

His professional focus lies in methodological innovation and in transforming data into actionable insights that support informed decision-making.

Anamaria Raileanu

QC & Operations Lead

Anamaria Raileanu, our QC & Operations Lead, brings over 12 years of experience in quality control and operational excellence within the market research industry. Known for her meticulous attention to detail Anamaria ensures that every project meets the highest standards of quality.

She is keen on pushing automation to optimize time and effort in executing studies and processing data, to improve efficiency and outputs.

Toma Vasile

Data Development Expert

Toma is a very experienced colleague in data development, well known for his expertise in Automation, Internal Tools and Dashboards, along with complex data analysis, using specialized software.

With over 2 decades of experience in the industry, Toma is a key player in the programming and data processing department, ensuring top reports and deliverables.

Madalina Constantin

Scripting and Data Processing Manager

Madalina is an accomplished Scripting and Data Processing Manager with a strong background in executing complex workflows and research projects. With over 20 years of experience in the industry, she has successfully led teams to deliver high-quality scripting solutions and has played a pivotal role in streamlining data results across various projects.

Her commitment to continuous improvement makes her a valuable leader in this field.